North American Marketing Manager

Company: Esterel Technologies, Inc.

Function: North American Marketing Manager for Esterel Technologies, Inc.

Reporting: The North American Marketing Manager reports directly to the Vice President of Corporate Marketing and Business Development of Esterel Technologies, Inc.

Location: United States. The North American Marketing Manager shall operate from a “home” office and “will be required to travel throughout the USA and to a lesser extent throughout Europe and the Far East”.

Start Date: as soon as possible.

Responsibilities:

General Planning and Execution

• Assist V.P. Corporate Marketing in the execution of the marketing plan and responding to internal and external requests for marketing support
• Assist V.P. Corporate Marketing in the development and execution of marketing campaigns that operate within the overall marketing plan
• Contribute to global marketing infrastructure planning and development
• Contribute to global web site and search engine optimization strategy

Event Planning and Execution

• Develop and coordinate North American Trade Show & Seminar events
• Prepare Event Agenda, Invitations, Registration Forms for Customer events.
• Develop media packs & giveaways for trade shows and conferences.
• Serves as liaison between the company and PR agencies, advertising agencies, freelance talent, print suppliers, and other marketing services.
• Track prospective contacts, seminar attendees, event revenues & expense tracking.
• Manage and track the expenses for each event. Ensure budget is managed properly.
• Responsible for Media & Marketing Event Budgets.
• Arrange preparatory meetings for Seminar Events and Trade Shows.

General Public Relations

• Company Newsletters, Prepare Press Releases and Event Announcements.
• Update Company News & Headlines in the corporate website.
• Generate mailings (both printed and electronic) to prospective customers, including thank you letters & trade show passes, etc.
• Validate and fulfill Request for Marketing Information. Track requests & mailings.

Lead Generation Engine

• Assists in the development of promotional strategies and product development.
• Establish and execute webinar strategy for North America
  • working with the product marketing team to create content, record presentations, deliver presentations and analyze results
• Participate in white paper syndication strategy
• Work with marketing team to properly organize, store, and keep up to date, all sales tools such as brochures, datasheets, and sales presentations
• Work with product marketing on presentation and demonstration strategy for all “shows” that the company participates in.
• Measure and analyze marketing campaign results

Administrative and Logistical Support

• Provide administrative and personal support to Directors, coordinating travel arrangements, & preparing agendas, appointments, and group accommodations for all events.
• Provide general administrative assistance as requested by V.P. Corporate Marketing

Qualifications:

College degree preferred background in Marketing or Public Relations, strong written and verbal communication skills, proficiency in MS Office, excellent phone skills.

• With excellent organization & communication skills, the ideal candidate will have a team spirit and abilities to work in an international environment. Self-motivated, comfortable working independently, with the ability to work within tight deadlines. Proficiency in Microsoft Office is essential.
• Ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public.
• Ability to write reports, business correspondence, and procedures
• Successful candidates are innovative, self-starters, independent, highly creative workers with good follow-up skills, energetic, organized and possess excellent interpersonal skills.

Compensation:

Salary commensurate with experience; full benefits package: performance bonuses, health, dental, vision, life insurance, disability, 401K, & Direct deposit

General:

Esterel Technologies, Inc. is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.